The Embers
La Braise was a fictional restaurant concept specialising in cooking meats over a wood fire, highlighting authentic, generous cuisine centred on the grill.
Fictional project carried out as an exercise in experimentation and learning around branding. The aim was to build a complete and coherent visual identity. Exploring the different stages of the creative process: research, art direction, graphic design, variations through to the final deliverable.
Logo
Logo creation in Illustrator around a fire-inspired theme, with 3 other variations.
Brandboard
Creation of a 23-page PDF for La Braise’s visual identity, and summarising it on a brand board.
Pattern and universe
Creating graphic elements and patterns to enrich your visual identity and strengthen brand recognition.
Pantone - Print
Development of a cohesive art direction applied across various print and digital media.
